I wanted my doodles to take over everything,” he said. … I started drawing on my parents’ furniture and everything around me. “When I was young, maybe about 16 years old, I realized that doodling was just kind of taking over my life. Graffiti art meets the heritage of FENDI.“None of it’s ever sketched or anything like that because I find that when I add a sketch or pencil out something, it just kills the flow of the organic nature of a doodle,” he saidĬox, who frequently showcases his work in time-lapse videos spread across walls and canvases, refers to his doodling as a “virus.” Kooky creatures in black and white gave life to the pattern on the bag, which also featured the brand’s slogans resulting in a one-of-a-kind Peekaboo bag. In addition, Caterina, a young tailor of the FENDI atelier, combined various tailoring techniques to create unique patterns on Mr Doodle’s tailor-made jumpsuit.įor the design of his Peekaboo bag, Sam Cox mixed elements from his creative world, DoodleLand with the FENDI universe. Eventually he covers not only the FENDI Rooftop, but the whole Palazzo Della Civiltà Italiana. And his latest feat sees him take on the rooftop of Fendi’s HQ for a full makeover.Įtching over giant mirrored letters during two days of drawing in a solid stream, Cox spelled out Fendi, Roma and the iconic Fendi double F – all in bold yellow and black tones. Introducing Mr Doodle, London-based artist Sam Cox, renowned for his unique doodle-style of drawing.

Think back to your school days, bored in an afternoon lesson, and it’s likely you’ll remember at some point having a doodle on your notebook (or your desk if you were really naughty).Īnd one man has managed to turn an adolescent habit into a full-blown creative endeavour/career.

Fendi mr doodle